Privacy Policy
Last updated: November 7, 2026
This page explains what we collect when you visit elara-jewelry.com, buy from us or email us, what we do with it, who it goes to, and what you can ask us to do about it. Written in plain language, because a privacy policy nobody can read protects nobody.
For any privacy question or request, email support@elara-jewelry.com and a person will answer.
Who We Are
Elara Jewelry is the commercial name of Joop Yellow Strategies LLC, of 2106 House Ave Suite 760, Cheyenne, WY 82001, United States. We are the controller of the personal information described on this page.
This policy covers visitors to our website, customers who place an order, and anyone who contacts us by email or through a form.
What We Collect
Information you give us:
- Your name, email address, phone number, and billing and delivery address
- Your order details and order history
- Messages you send us, including any photos you share about an order
- Your marketing preferences
Information we collect automatically:
- Your IP address, device, browser type and approximate location
- The pages you visit, what you click, and where you came to our website from
- Information from cookies, pixels and similar technologies
Information we get from others:
- Payment confirmation and fraud check results from our payment providers. We never see or store your full card number.
- Dispatch, delivery and tracking updates from our fulfilment partner and the carriers
- Information from advertising and analytics partners, where you have agreed to it
Why We Use It
To carry out our agreement with you: processing and delivering your order, taking payment, handling cancellations, returns and refunds, and answering your questions
To keep things safe and working: preventing fraud, protecting our website, responding to payment disputes, submitting evidence to banks or card providers where a chargeback or payment dispute is raised on your order, and improving our products and our service
With your permission: marketing emails, and non essential cookies for analytics and advertising
Because the law requires it: keeping accounting and tax records, and responding to lawful requests from authorities
Who We Share It With
We share only what is needed, and only with:
- Our e commerce and hosting platform, Shopify
- Our payment providers, who handle the transaction and the fraud checks
- Our fulfilment partner, who packs and ships your order, and the carriers who deliver it
- Our customer support platform, where your emails to us are handled
Your bank or card provider, where a chargeback or payment dispute is raised on your order. In that case we share the evidence relevant to the dispute, which may include your order confirmation, the item and size you ordered, the payment record, the full tracking history, proof of delivery where the carrier provides it, and our email correspondence with you
- Analytics and advertising partners, where you have agreed to it
- Our accountants and legal advisers, and public authorities, where the law requires it
Everyone in that list is bound by a contract to keep your information confidential and to use it only for the work we ask them to do. We do not sell your personal information.
Your Order Information Goes To China
We want you to know this without having to dig for it. Your order is packed and dispatched by our fulfilment partner in China, so your name, delivery address and phone number are sent to them to get your parcel to you. Nothing else about you is sent, and never your payment details.
That means your delivery details travel outside the United States to get your parcel to you.
How Long We Keep It
Order, payment and tax records: 7 years, because accounting and tax law requires it
Emails with our support team: 3 years, so we can look back at what was agreed on your order and respond to any payment dispute within the time frame that card networks allow
Marketing preferences: until you unsubscribe, and then a short record that you did, so we do not email you again by mistake
Website and analytics data: up to 26 months
Cookies
A cookie is a small file stored on your device when you visit us. We use them to keep the website working, to remember your basket and your preferences, to understand how the site is used, and to measure our advertising.
The essential ones cannot be switched off, because the site does not work without them. Everything else runs only if you agree to it, and you can change your mind at any time through the cookie settings on our website or through your browser.
Marketing
We send marketing emails only if you have agreed to them, or if you bought from us and we are telling you about similar products where the law allows it. Every marketing email has an unsubscribe link, one click, no questions asked.
If you gave us your mobile number for text messages, reply STOP to any message to stop them.
Turning off marketing never affects the emails you need about an actual order.
You can ask us to:
- Give you a copy of the personal information we hold about you
- Correct anything that is wrong
- Delete it, where we do not have to keep it by law
- Restrict or object to how we use it, including for direct marketing
- Send it to you or to someone else in a portable form
- Withdraw a consent you gave us
Email support@elara-jewelry.com and we will respond within one month. It is free.
If you are not happy with how we handled it, you can complain to the Information Commissioner's Office at ico.org.uk. We would rather you came to us first, so we get the chance to put it right.
You can ask us for a copy of your personal information, to correct it, to delete it where we do not have to keep it by law, to restrict or object to how we use it including for direct marketing, to receive it in a portable form, or to withdraw a consent you gave us.
Email support@elara-jewelry.com and we will respond within one month, free of charge. If you are not happy with how we handled it, you can complain to the data protection authority in your country. We would rather you came to us first.
Your Choices
Depending on where you live, you may have the right to know what personal information we hold about you, to get a copy of it, to have it corrected or deleted, and to opt out of targeted advertising. Email support@elara-jewelry.com and we will handle your request, free of charge, and we will not treat you differently for making one.
We do not sell your personal information for money. We do share some website activity with advertising partners so that our ads reach the right people, which counts as sharing under some state laws. You can opt out of that at any time through the cookie settings on our website, or by emailing us, and we honour Global Privacy Control signals from your browser.
Children
Our store is not intended for children, and we do not knowingly collect information from anyone under 16. If you think a child has given us their information, email us and we will delete it.
Keeping It Safe
Your connection to our website is encrypted, payments are handled by our payment providers over their own encrypted connection, and access to order information is limited to the people who need it to do their work. No system is perfect, so if something ever goes wrong with your information, we will tell you and the authorities where the law requires it.
Changes To This Policy
We may update this page. The date at the top tells you when it last changed, and a change never applies retroactively to information we have already collected for a different purpose.
Contact
Email: support@elara-jewelry.com
Address: 2106 House Ave Suite 760, Cheyenne, WY 82001, United States
Ask us anything about your information. We answer within 24 hours on a business day.